How to Compose a Job Posting

When composing a job posting, it is important to keep in mind that you’re seeking to attract applicants and make your company stand out. Job postings are a mixture of branding for the employer and also explaining the job.

Your title should first accurately describe the position and include keywords relevant to a potential candidate’s search. A title that is attractive is key to getting candidates interested in the job. It is also important to keep the title short as longer titles are less likely to attract people to click on them.

In addition, you must include a synopsis of the essentials and desirable attributes of the job such as skill sets, industry experience and level of education required. Also, you should mention the way in which the candidate can advance within your organization and what is unique about your culture. A clear description of the job and perks can help recruit the best candidates.

Include a statement outlining how your organization is committed inclusion and diversity. You could also include a salary range for the job and an indication of whether or not remote work is feasible.

To improve the quality of your job advertisements, consider asking some people to read them and give feedback on them. This is a good method to gain a variety of perspectives and to find any errors or ambiguities.